Business strategy is not as old as is generally thought. From its recognition as a disciplining the 1960s, strategy has undergone a continuous evolution.
This was fed by demands of competition among large firms and the desire of academics and consultants to find an edge for their clients. Responding to changes in markets or government regulation, strategy concepts filled the business literature. Each year brought “groundbreaking” or “innovative” ways to form or evaluate strategy.
Business books proliferated and last year’s “best strategy practice” was consigned to the ages. Here is a best effort history of when various strategy concepts were introduced or in their prime.