A History of Strategy

Business strategy is not as old as is generally thought. From its recognition as a disciplining the 1960s, strategy has undergone a continuous evolution.

 

This was fed by demands of competition among large firms and the desire of academics and consultants to find an edge for their clients. Responding to changes in markets or government regulation, strategy concepts filled the business literature. Each year brought “groundbreaking” or “innovative” ways to form or evaluate strategy.

 

Business books proliferated and last year’s “best strategy practice” was consigned to the ages. Here is a best effort history of when various strategy concepts were introduced or in their prime.

First mention of Strategy

This is the first time strategy is mentioned as a separate discipline
1960

Second mention of Strategy

This is the second time strategy is mentioned as a separate discipline

Third mention of Strategy

This is the third time strategy is mentioned as a separate discipline. This is the third time strategy is mentioned as a separate discipline. This is the third time strategy is mentioned as a separate discipline. This is the third time strategy is mentioned as a separate discipline. This is the third time strategy is mentioned as a separate discipline. This is the third time strategy is mentioned as a separate discipline. This is the third time strategy is mentioned as a separate discipline. This is the third time strategy is mentioned as a separate discipline. This is the third time strategy is mentioned as a separate discipline.

Fourth mention of Strategy

This is the fourth time strategy is mentioned as a separate discipline
1970

Five Forces

Michael Porter
1980

Competitive Advantage

1990

Blue Ocean Strategy

2000
2010

Playing To Win

A. G. Lafley and Roger Martin

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