“Without proper self-evaluation,
failure is inevitable.”

— John Wooden

Evaluation Turns Information Into Evidence
And Answers “How Will We Know?”

The ability to pivot a business model and make good decisions means management by fact.


Evaluation provides a line of sight between customer, market and company data, and your strategic goals.


Evaluation reorients diagnoses, reveals strategic impact, and helps you execute with discipline.


Do you really have a handle on the questions of “How Will We Know?”

Get clarity on Evaluation

Getting clarity

If you can answer “How Will You Know?,” then you:

  • Have knowledge management built into your business model and link it to strategy and execution
  • See information on staff, operations, customers, markets and trends as company assets
  • Manage a process to identify, compile, analyze, manages, and improve your data and information
  • Learn from evaluation and improve knowledge management processes and effectiveness
  • Can link steadily improving financial, process and people performance and overall company value to your evaluation effectiveness.

Effective evaluation leverages insight from regular diagnoses, using a variety of processes to look at financial, strategic, operational and cultural aspects of your business. Both as a baseline measure and to identify the size and nature of change, these diagnostic tools require interpretation. Below are some insights into how evaluation might help your company.

  • Repeat Diagnoses

    With earlier diagnosis as a baseline, measure performance improvement compared to your strategy and performance projections. These tools are effective for management decision making but also to communicate progress to employees and customers. Today’s knowledge worker is more motivated by knowing how they affected company performance than any other measure. See Daniel Pink’s take on the research of why intrinsic factors such as progress motivate employees (and you) more than incentives.

  • What Motivates Employees

    It is increasingly recognized in business that intrinsic motivations are more powerful  than traditional incentives. People want to know that they are making a difference in the world, that they are contributing to the company and that they are making tangible progress. Since only you can motivate yourself, trying to motivate others won’t be as effective as creating a motivating climate. Daniel Pink puts this research together in this video on What Really Motivates Workers.

  • Evaluating Your Business Model

    The power of the Business Model Canvas comes from its validation with customers and partners. Bill Gurley proposes an excellent set of tests for how well a business model canvas will stand up, although these tests apply to any business model configuration.

business Meeting on chart